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Case Studies
Implemented a Meta account structure and campaign settings that significantly improved optimization and performance, resulting in the best performance the account had seen in it's entire history.
This new structure not only boosted ROAS but drove more incremental impact for the business, allowing us to scale the account and drive even more impact for the total business.
We also optimized the creative testing methodology to ensure no ad dollars were wasted and winning ads were always clearly identified.
Our creative methodology unlocked new angles and new winning products that improved ad performance.
Restructuring the Meta ad account to improve optimization and performance further improved the efficiency and effectiveness of the ad performance.
Implementing an effective cross channel measurement strategy improved total business impact of ad dollars by ensuring we are always spending them in the most effective channels.
Leveraged sound cross-channel measurement leading to better budget allocation across channels, improving the revenue impact of ad dollars for the business.
Implemented a TikTok ads strategy that unlocked previously unachieved scale and performance, turning it into a key acquisition channel for the brand.
Restructured the Meta ad account and updated campaign settings creating a lift in incremental impact for every dollar spent on the channel.
Our creative methodology unlocked new audiences and angles that brought New Customer ROAS to new heights, allowing us to scale ad spend up while maintaining profitability
With our creative learnings, we helped guide the implementation of the learnings to landing pages, email, and other channels which skyrocketed conversion rate
Implemented a clear KPI target and measurement systems that set the pathway for profitable growth
165% Improvement to CVR
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